EY launched an innovative recruitment campaign focused on highlighting the diversity and talent within their workforce. To achieve this, dynamic and engaging portraits of their employees were essential. A specific studio lighting style was chosen to create a polished yet approachable look.
The commission involved setting up a professional studio environment at EY's headquarters in London. This carefully crafted setup allowed for optimal lighting and composition, ensuring each portrait captured the individuality of the employees while maintaining a cohesive aesthetic for the campaign.
The resulting images were pivotal in both print and digital formats, effectively communicating EY's commitment to inclusivity and showcasing the wide variety of professionals that contribute to the firm's success. The campaign not only emphasised the diverse backgrounds of their employees but also aimed to resonate with potential candidates looking to join a forward-thinking organisation.